The H&M app, currently holding the 21st rank in the Shopping Category within the App Store Japan, shows potential for improvement in App Store Optimization (ASO). With an ASO score of 195/300, it becomes evident that there’s considerable room for enhancing visibility and ranking. This article aims to explore and address areas of improvement for the H&M app’s ASO. In this specific ASO Audit, we will be using ASO index as our tool to analyze the ASO standing of H&M app as well as suggest things to improve in terms of ASO.
The H&M app, currently holding the 21st rank in the Shopping Category within the App Store Japan, shows potential for improvement in App Store Optimization (ASO). With an ASO score of 195/300, it becomes evident that there’s considerable room for enhancing visibility and ranking. This article aims to explore and address areas of improvement for the H&M app’s ASO. In this specific ASO Audit, we will be using ASO index as our tool to analyze the ASO standing of H&M app as well as suggest things to improve in terms of ASO.
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