In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual representation of a game goes beyond just its icon. In this article, we will focus on the trends observed in the screenshots of puzzle games available on the Japanese App Store. These snapshots are vital components influencing a potential player’s decision to engage with the game. Understanding these trends is crucial in deciphering what makes a game stand out in a sea of options and how developers strategize to capture the audience’s attention.
Let’s look at the Top 50 free ranking puzzle category apps on the App Store in July 2023 and see what we can learn from them.