The adidas app currently holds the 3rd position in the Sports Category on the App Store in Japan.
In assessing its App Store Optimization (ASO) standing, the ASO Index reveals an overall score of 229 out of 300, with a Visibility score of 59 out of 100. While the app is performing reasonably, there is room for improvement, particularly in enhancing visibility and ranking. This article aims to delve into key areas where adidas can refine its ASO strategy. In this specific ASO Audit, we will be using the ASO tool, ASO index, as our tool to analyze the ASO standing of adidas app as well as suggest things to improve in terms of ASO.